Six weeks, two sites and the first thousand impressions.
Dr. Daniel Ramos · Plastic surgery · Bogotá, Colombia
Dr. Daniel Ramos is a plastic surgeon in Bogotá specialising in high-definition liposuction, BBL and body contouring. Six weeks before this snapshot he had no website, no pages and not a single appearance in search results. We built the asset from scratch — in two languages, for two very different patients.
drdanielramos.co16
pages published
eight in Spanish, eight in English
1,023
Google impressions
in the first six weeks
7.3
average position
for his main Spanish page
2
markets served
local patients and medical tourism
The challenge
- No website at all: referrals and Instagram were the only way patients found him, and anyone who heard his name and searched Google found nothing.
- Two audiences with almost nothing in common — the patient in Bogotá comparing surgeons locally, and the patient flying in from the United States comparing countries.
- One of the most competitive niches in Colombian search, where the surgeons on page one have years of history and hundreds of sites mentioning them.
What we built
Two independent sites, not translations
A Spanish site written for the local patient and an English site written for the international one. Different questions, different objections, different pages — each one built around what that market actually searches for.
Sixteen pages of real substance
Homepage plus dedicated pages for BBL, high-definition lipo, tummy tuck, male Lipo 360 and penile girth enhancement — in both languages, each targeting a validated set of searches.
A blog aimed at demand, not vanity
The first article — how to tell gynecomastia apart from chest fat — targets 4,400 monthly searches in English and is among the least contested topics in the sector.
A technical base with nothing broken
Pages load in just over two tenths of a second, are secure, work properly on mobile and ship complete structured data. We audited both domains end to end.
Results at six weeks
Google found it, understood it and started showing it
Both domains are crawled normally and appeared 1,023 times in results — the first hurdle for any new site, cleared.
First page for his own name
His main Spanish page averages position 7.3, so anyone who hears his name or sees his Instagram and then searches for him finds him.
Already visible to international patients
The English site shows for liposuction in colombia, best liposuction surgeon in colombia and lipo 360 colombia — the exact searches targeted at kickoff. That usually takes far longer.
Desktop visitors arrive convinced
Ten out of every hundred people who see the site in desktop results click through — a healthy figure for a six-week-old site.
In six weeks we went from not existing on Google to appearing a thousand times, and to being on page one when someone searches his name.
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