Visits from Google tripled in a year.
Produgán S.A.S · Cattle nutrition / mineral salt · Colombia
Produgán has been making mineral salt for cattle in Colombia for 50 years, with its own plant and three brands: Rentasal, Agrosal and Fedesal. The website wasn't ours — the search results were. We rebuilt how Google reads and presents the site, and the traffic followed.
salparaganado.com452
monthly visits from Google
up from 137 the year before
210K
appearances in Google
over the last twelve months
30K+
monthly impressions
from under 3,000 a year earlier
5.5
average position
first page across the board
What we found
- Google had no complete map of the site, so entire pages were never being discovered.
- Several product pages — horses, pigs, buffalo — had no title or description at all, and were missing from Google's index entirely.
- The page telling the company's 50-year story, its strongest brand asset, was invisible in results.
- One page showed up in Google under another page's title, and two competing blogs were splitting the site's strength between them.
What we did
Gave Google the full map of the site
A sitemap with the 53 addresses that should appear in search — pages, blog and articles — submitted and confirmed as read by Google, with cart and checkout pages deliberately left out.
Rescued the unindexed product pages
Titles and descriptions written for the horse, pig and buffalo salt pages using the terms cattle farmers actually search, then pushed for priority indexing.
Rewrote how nine pages appear in results
New titles and descriptions built around the brands and the 50-year history, sized to fit what Google actually shows instead of being cut off mid-sentence.
Cleaned up the technical foundation
Canonical tags on the pages that lacked them, duplicate blog paths consolidated, internal links added so Google can reach every product page, and headings put in order.
Where it stands
First page for the searches that matter
Brand searches sit in the top 5 — three of them in the top 3 — and generic product searches, the ones made by farmers who don't know Produgán yet, land between positions 3 and 7.
Ten times the visibility in twelve months
Monthly appearances in Google grew from under 3,000 to more than 30,000, with clicks tripling over the same period.
Room to grow without moving a single position
With the rankings already secured, lifting click-through from 1.6% to 2.5% alone would add roughly 1,800 visits a year.
We didn't touch the design. We changed how Google understands the site — and the visits tripled.
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